As the Communications Director for Sugar Mountain, I oversaw communication & PR strategy for all affiliated brands, restaurants, and retails locations including Beecher’s Handmade Cheese, the award-winning, artisanal cheese that’s made right in the heart of Pike Place Market. Tasked with reinvigorating brand awareness among millennials, I put in motion a comprehensive strategy that leaned heavily on viral videos, interactive events, noteworthy press, and social media partnerships with influencers. The result: more than a million brand impressions, and a 50% increase in PR placements.