Redfin
While working at Redfin for nearly five years, I had the opportunity to grow and manage a communications team, create content that resulted in hundreds of media placements, build a robust local-market PR strategy rollout process, and manage national media relations.
Data-Driven Content
Soon after I joined the team, Redfin acquired Walk Score. As the manager of all Walk Score-related content, I helped conceptualize report ideas with our data scientists. For this report on the Most Walkable Cities in the U.S., we welcomed a new city to the top-ten list, Long Beach. For the press release, I partnered with the Long Beach Mayor’s office who were thrilled that the pedestrian improvements they’d made throughout the city had a measurable and recognized impact on walkability. The report generated dozens of articles on walkability across the U.S, and thousands of brand impressions.
SEO-Focused Content
A major initiative I undertook was building data and reports based on lifestyle content that went beyond the traditional scope of real estate. The idea was to reach new audiences and maximize link-building strategies in top-tier media outlets in order to improve SEO. One specific example of this was a report I authored in partnership with Food & Wine Magazine on the best (& most affordable) places to live near wine country. We compiled affordability data with data on the prevalence of new vineyards, tasting rooms, and wine bars across the U.S., and Food & Wine editors shared their suggestions on top winemakers and restaurants in each region.
Media Placements & Press Releases Provided Upon Request